Since the last blog was about consumer motivation i did a whole lot of research on what causes the human mind to want something whether or not it is a need and i discovered a whole subsection of advertising, the psychology of consumer appeal.
Many tactics that advertising companies use are emotional appeal, fixing a person's flaws, aiming the ad to make it feel unique to you, and many other ways. One of the strongest tactics i've read about was the focus on "me" when advertising companies were figuring out ways to appeal to consumers. They had neurologists to run tests on individuals to find types of ads affect the human brain the most and came to the conclusion that when you put the individual to picture him or herself in the ad it makes it more appealing. The sense of being that person portrayed on TV makes the brain believe you want to be like that and will buy whatever necessary to be like that. Examples would be like
This ad puts you in first person and submerges you into the ad making you feel like you're that person which then causes you're brain to want to be that.
Sources:
http://www.fastcompany.com/3032675/hit-the-ground-running/5-psychological-tactics-marketers-use-to-influence-consumer-behavior
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