I believe gender stereotyping is an interesting issue surrounding advertising and media in general. One ideal i see in advertising presently is the gender stereotyping towards children. Young children should not be shown commercials that cause them to think a certain type of way, they should be able to develop their own choices.
For example look at this youtube video:
This video is a collection of gendered ads aimed at children. In the first ad alone, you see wolverine claws presented by a bunch of boys. No girls whatsoever. What if a certain girl was a big fan of wolverine but saw the ad and felt it was only for boys, therefore she steered away from wolverine. This is just one of the many ads that are preventing children from being free to do what they like without being biased. Many ads focus on boys being the superheroes, job workers, adventurous life styles while the girls have more at home toys aimed towards them like cooking, cleaning, taking care of the baby and etc.
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