Earth Day network is a company is that is pushing for "Meatless Mondays" campaign which fights to lower the meat consumption because over the past 50 years the consumption of meat has increased significantly with the population rise. With the rise of meat consumption, more water is needed and corn that is used up to make that meat. This company also pushes for other acts of green such as saving water, helping students in need, planting trees, and much more.
The way Earth Day network is spreading there campaign is through social media such as facebook, blogger, youtube, twitter, pintrest and flickr. Because of how big social media is today and how many people integrate it into their daily lives. Especially since the majority of the younger generation is very heavily focused on the internet, this is one of the best ways to get fast and major attention from a large population. Many would be surprised how fast word can spread through the world wide web. Ever heard of viral videos? These types of videos generally start at a low view count and skyrocket to millions of views within a week due to how much people share it. if the information is interesting and quick to the point, more individuals will be more likely to share it with friends.
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